Thursday, June 24, 2010

Clutter and QVC

Posted by MAKMU ta On Thursday, June 24, 2010 No comments

food storage containers

Clutter and poor shopping choices go hand in hand - so I was intrigued by Megan McArdle's article called The Genius of QVC, found in the June 2010 issue of The Atlantic.

The article starts with the story of Megan calling her mom and suggesting she check out the flatware being sold on QVC right then; her mom had wanted to buy that flatware as a wedding gift. Here's how the story continues:

"You want me to buy something ... from the television?" Her tone suggested icy Thanksgiving dinners and rewritten wills.

And to be fair, 30 minutes later, she had not bought any flatware. Somehow, though, our family came to own three jumbo sets of Lock and Lock storage containers, in Kiwi, Fuschia, and Coral. ... Now that we each had a color-coded personal set, my mother explained, the McArdle women would never again tussle over the Tupperware.
Read the rest of this interesting article to understand how the QVC hosts "sell you things you don't quite need."

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